Learn How Does YouTube Search and Discovery Work – Algorithm 2017: Hello, YouTubers. Today, we have got a question on “YouTube Search & Discovery”. People have been asking for this lecture ever since we started publishing YouTube related videos on our channel. So, I’ve come to tell you that, How Does YouTube Search and Discovery Works.
You know, that YouTube has a discovery team and they research every day to improve the search and discovery feature of YouTube. And for this reason, they Update the YouTube algorithm every moment. You know, YouTube has updated their algorithm in this year 2017. And I think, you’ve seen the new and fresh look of YouTube frontend. But, not only the frontend, YouTube has also changed their backend in this year 2017 which is not visible. You know that the YouTube team always update the algorithm silently. They never tell to anyone.
Learn How Does YouTube Search and Discovery Work – Algorithm 2017
If they tell, then their algorithm may be hacked. So, let me try to decode the new “Search & Discovery” feature of YouTube. So, I am super excited to kind of dig in a little bit to help people understand a little bit around how YouTube recommend videos and how we think about that? Maybe we could start by going over like what is the goal of the search of discovery team?
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So, as you know there’s over 400 hours of videos being uploaded to YouTube every minute. So, that’s, I think like 72 days’ worth of content per day uploaded to YouTube. And each person probably only has an hour to watch videos on YouTube every day. It’s their duty to help them to find what they want to watch and not just what they are going to watch what they are going to want to enjoy and keep them coming back to YouTube and every day to watch more videos. So, the YouTube algorithm really try to understand each viewer that what they like and give them the videos that they are going to find engaging.
Learn How Does YouTube Search and Discovery Works – Algorithm 2017
So, How Does YouTube Search and Discovery Works and solve that problem? That sounds like a very kind of ambitious goal like how do the YouTube algorithm break that down into the mental model?
Yes, so that way the YouTube team thinks about that, it is their job to follow the audience because by listening to the audience the YouTube Team will do a better job of giving them what they want so the way, YouTube think about the systems that they build is that they’re really a gigantic feedback loop for the audience on any given day the collect over eighty billion different pieces of feedback from the audience they look at things well.
What did the audiences watch?
What did YouTube recommend that they decided not to watch?
How long did audiences watch for but increasingly?
They are moving beyond. Just watch time as one of their key goals. And YouTube looks at the satisfaction like did the audiences like it they dislike it when YouTube recommend it on the home page as the audiences say we’re not interested. YouTube gives viewers the ability to tell them at so YouTube can stop recommending certain types of videos that the audiences didn’t like and recently even started surveys to try to even better understand the audience and what audiences like and don’t like.
- what they watch
- what they don’t watch
- how much time they spend watching
- likes and dislikes
- ‘not interested’ feedback
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So, YouTube send out ten thousands of surveys every day to people asking them whether the recommendations were given to the audiences are good or not, as well as following up with people after people have watched a video – to find out how enjoyable that video. Was it one of the best videos people have ever seen or were it kind of an average video because YouTube believes that not every minute spent on YouTube. It’s probably equally valued and YouTube want to be able to really recognize when viewers have a, maybe even a life-changing moment with a video so that YouTube can recommend more videos like that cool.
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Like Google’s search engine, search on YouTube strives to surface the most relevant results according to keyword queries. Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Search results are not a list of the most-viewed videos for a given query.
Some Tips:
- See what words people use to find your channel in the YouTube Analytics Traffic Sources report by clicking in the ‘YouTube Search’ box. Consider incorporating the most relevant search terms for each of your new videos. You can add them as titles and descriptions — as long as they’re accurate (and not excessive).
- Consider implementing YouTube’s Translation tools to reach an international audience.
- Brainstorm new video ideas by looking at search results for popular and less competitive queries. Identify opportunities to serve an audience that isn’t already well-served.
- Remember to check the ‘trending’ tab for topics that appeal to you or may be specific to your niche.
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Now I’ve been working on YouTube for three years. Yeah, and I have a lot of interesting experiments and for this reason, I’m sharing my experiences with you guys. I’ve some language problem. I can’t speak English fluently. But, I think you are understanding what I’m telling you.
Ok guys, you know, there are a lot of changes that have been made by the YouTube and maybe you guys thinking about making those changes.
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Yes, guys, you know changes are happening all the time. Because the YouTube team is always trying to get better giving people the right content that people are going to find satisfying at any given time. YouTube probably have several dozen different experiments running with different changes that YouTube think might help improve engagement and satisfaction, but the YouTube team is also very careful about how many of those experiments make it into the final product. Each experiment is tested with millions of viewers. So the YouTube team really want to see how it does before they roll it out to everyone and only a minority of those changes, so the YouTube team put into the final product and they go through a review process for every change. And they look at dozens of metrics.
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My Last Words:
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