ASO for Android Apps on Google Play 2018
Hello Guys, As I promised I will be back with a new topic on How to Optimize Google Play ASO for Android Apps 2018. In my previous article, I have told you How you can Rank App on Google Play Store Ranking Algorithm Factors of 2018. There are tons of content about ASO on the Internet and the amount grows every day. Google Play Store is becoming bigger and they grow exponentially.
Today In this post, we are going to learn How to Do ASO for Android Apps on Google Play Store in order to increase visibility and volume of organic downloads from the store.
Ultimate Guide to Optimize Google Play ASO for Android Apps 2018
Before Going Forward you can check What Are the Top 10 Ranking Algorithm Factors on Google Play Store to Rank App.
What is App Store Optimizing or ASO?
ASO is the process of optimizing mobile app in order to get the maximum visibility and volume of organic downloads from the store. So, ASO is not only about traffic, it’s also about conversion. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization. But technically, ASO is not only about visibility in search, but also about conversion rate optimization.
The ASO strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking/monitoring… and repeating the whole process
1. Keyword Optimizing & Market Research
Market research, paired with Keyword Research and Optimization, is the first step to do when implementing an ASO strategy for your app or game. Study your competitors wisely. Use tools like Professional tools like “Ahrefs” to see on your competitors and see where they are getting backlinks to try to get the same quantity from similar sources.
- Top 5 Free Keyword Researching Tools For SEO
- Best Method for Ranking Your Keywords at the Top Position in Google
For new applications, it is quite difficult to get into the top search results for head or mid-tail keywords. but if you target keyword combinations for specific searches, your app or game has much better chances to show up in these search results.
How to Choose Low Competitive Keywords for your App?
First, of all, Find out the keywords. Check what your competitors are doing there, too – which keywords they are working on their listing, which keywords they are ranking for and where (countries), try to identify the keywords that users mention.
Again I would Suggest you Pay attention to medium difficulty keywords. Long-tail keywords have less volume of traffic and less competition, so you should try to target as many different combinations of long-tail keywords as possible, This will help you to improve the visibility in the search result of your app at the Top Position.
- Learn Search Engine Optimization (SEO) with free of cost and earn dollar by working
- Want to Grow Website Traffic Fast? Follow These 14 Steps
2. A/B Testing and Google Play Store optimization:
When talking about implementing an ASO strategy for Google Play, we should cover optimization of your app’s in mind two factors: on-metadata and off-metadata:
ASO on-Metadata: On-metadata factors are the ones that are under the control of the developer: title, developer name, description, icon, screenshots, feature graphic.
ASO Off-Metadata: Off-metadata factors are not controlled completely by a developer, but can be influenced, installs volume, ratings and user reviews.
It doesn’t really matter if your Android application is already published on Play Store or you are just preparing its launch: you need to work on your ASO strategy and correctly implement it.
So, you need to perform an A/B test before performing any change in the listing factors that are affecting the conversion rate. Those factors are essentially the graphics: icon, screenshots, feature graphic, and the localized texts.
Google has its own A/B testing tool – Check Here Guidelines on how to perform the experiments on your store listing in Google Play and the best tips about A/B testing.
3. Tracking and Monitoring:
The App Store Optimization process never stops. I suggest you to keep tracking of the most major KPIs of your app weekly (ideally, daily): the volume of installs(organic + nonorganic), keywords rankings, top charts rankings (overall, category, etc.), ratings and reviews. Remove all those keywords which are not performing, analyze and add new keywords and continue A/B testing till you get the best-converting details of your Google Play Store listing.
How to Optimize Your Google Play Store Listing For ASO?
A perfect Google Play Store listing for ASO can improve keywords rankings, improve conversion rate to install and drive organic downloads. Besides optimizing your app for Google Play Store, ASO will also help your app rank higher in Google web search results.
4. App URL | Link:
It is a very important factor in play ranking By Optimizing App URL or package, the URL or link of your app can be a very powerful ranking factor for app store search if you include some keywords there. The game started to rank for this extremely competitive and highly searched keyword. So, I highly recommend you to check the Google Play Store package URL before publishing your app, because once it is set, you can’t modify it later.
The title is the first and one of the very important Google play ASO on-metadata factor to keep in mind. because it has an effect on both search results and conversion rate to install.
Tips: Keep your App or Game name short, clear and easy to spell for your potential users, and try to add emoji to instantly grab users’ attention when they are browsing on the Google Play Store.
A few examples of an optimized Title:
- Brand name – Keyword(s)
- Keyword(s) – Brand name
- Brand name: Keyword(s)
- Keyword(s): Brand name
6. Developer Name:
The developer name is one of the next major factors to optimize ASO fast on Google Play. This can well help your app rank in search results. The Big B Google favors apps from a developer with a positive history and ranks them higher in searches.
Example: “#DeveloperName: keyword + keyword”
You can also learn Complete Android App Development Tutorial for Beginners
7. Short Description:
A short description on Google Play Store changes searches ASO keywords rankings and conversion rate quickly. This is very much important to keep a clear description, by adding some of your main keywords that you want your application to rank for.
The is the best practice of adding a short description which will be the highlight of all the best things about your app or game.
Quick tip: Like it happens with the title, adding emoji in the short description definitely catches users’ eye!
To get a better experience you can add ASO – Google Play Short Description View Chrome extension tool to check the short description of any app on Google Play from your Chrome browser.
The main description of the app is an On-Metadata factor on Google play, that is responsible for Search and Exchange. In this field you have to include all the keywords of your app or game, combined with a powerful call-to-action.
Google’s search engine is crawling by the application descriptions and uses the keywords that it has found. This is why, your Long Description, should, first of all, be searchable.
Besides, it helps to demonstrate your possible users to install your app, so it has to be actionable.
The good practice is to add your target keywords a few times, and it is necessary to add the focus keywords in the front and in the last lines of the description to improve rankings for those keywords.
How to Write a Perfect Description For Your App ?
Write in short paragraphs without an overload of information.
It is recommended to use the maximum number of characters for description. 3000-3500 char is Good to go.
Best Practice to localize the main description to All possible languages.
Don’t Forget to add medium competitive and long-tail keywords to your description.
Better experience add bullet points in a clear and visual way for the user.
Include emoji [😉✔ ] format text with HTML.
Don’t Forget to describe the best and important features of your app.
If your app has won a contest or award, brag about it!
Include a call-to-action Include “Download now and start an adventure”.
Support your description with your social media profiles or links to communities of users of your app.
9. App Icon:
The icon is the first visual component of your app that the users attracted to your app, in the search results page or Top Charts. Therefore, an icon plays directly pretends CTR click-through rate, and of course, conversion rate.
Some tips to put a spotlight on your app icon:
Make your app icon identified with the purpose of your app or game.
Check your competition and be different.
Use vibrant colors to grab the attention.
Adding borders to the icon makes it more visible.
Test, test, test – A/B test your options with Google Play experiments to find a perfect one!
10. Feature Image Graphic:
Feature Graphic is one of the key factors for Conversion Rate Optimization (CRO) is the feature graphic that gives an idea and “mood” to your Google Play Store listing. Besides, The users are coming across when they visit your listing on Google Play, is a feature graphic, which can be an image or video.
Tips for Designing Feature Graphic:
- Don’t hold any important visual or textual information near the borders and in the bottom third of the graphic.
- Center the information/text/logo horizontally and vertically.
- It is Highly recommended to Use large font sizes for texts.
- Remember to limit your feature graphic alongside with name and description, in case it includes text.
11. Promo Video:
You can also make short Promo video of your app including Its features and benefits of using. This can help you get huge amount of audience and rank your app higher in search results. You can create a YouTube video about your Android app or game.
Simply enter the URL of the video in the “Promo video” field,. but before entering the URL make sure you have read the below some Google tips:
- Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL
- Don’t use an age-restricted such like 18+ video as your app’s promo video. If you add this than It creates a major problem for your app.
Tips for Adding Promo Videos:
Upload your video in different languages, or upload just a transcript, which Google will automatically view depending on the user language settings.
Benefits of Adding Videos | Bonus:
The coolest things about adding a Promo video to your app store listing is that the views from Google Play Store count as YouTube views. This will also rank your YT videos Higher on YouTube search results, Not only on YouTube search results but also rank higher positions in Google web search results!
Like the above mentioned graphic elements, screenshots are the on-metadata elements that are responsible for ASO of Conversion Rate. They don’t have such a huge visibility on Google Play (comparing with Apple App Store), because the user has to scroll through listing to get to see them. It is then up to the user if he likes what he sees and if he wants it, so it is very important to grab user attention from the first screenshot.
Follow these tips to rock your screenshots:
Reserve the first screenshot slot for your most important message, or your app’s BEST feature.
Don’t give bare screenshots, provide explanations to each slide.
Pick a style or theme for your screenshot sequence and follow it instead of bringing up random images
Don’t just declare your app features – challenge the user with your copy!
If you have a limited offer, show it on your screenshots.
If you have awards or mentions in media, too!
Test many options to find the best-converting ones.
Localize screenshots if needed
Final thoughts on ASO Guide 2018 | Optimize Google Play ASO
App Store Optimization or ASO is a never-ending process, so try to work with new things and optimizing your Google Play Store listing. In order to find a perfect combination that will increase Search and Top Charts rankings, and at the same time convince users to download your Android app and thus, improve your Conversion Rate to install.
Hope this post about How to Optimize Google Play ASO Guide 2018 is help for you. Let us know what is opinion with your view points down in the comments section. Don’t forget share on social media and stay tuned for next update on TheMentalClub.Com