It’s very easy to come up with a dead Facebook page. In fact, if you’ve ever spent any time on Facebook at all, you probably have come across one dead page after another.
Make your Facebook page come alive
What am I talking about? I’m talking about pages that are no longer updated. That’s is the number one indicator that that page, for all practical purposes, has died.
Sure, there may be a lot of engagement, a lot of people might be leaving comments, a lot of people might be leaving a lot of likes. Your posts might even have a lot of hearts. These, of course, can be organically built up when you get social signals like FB likes. You can also Buy Facebook Post & Photo Likes from BuySocialMediaMarketing to get social proof.
But at the end of the day, if the brand or the company behind the Facebook page doesn’t bother to update that page with new content, that page has died. This really is too bad because it’s so easy for a Facebook page to die because let’s face it, all of us are creatures of incentive. If you see that whatever it is we’re doing is producing some sort of a positive result at some level or other, we are encouraged. We want to do more. We want to post more. Because we want to see success. We want to see some sort of positive feedback.
But the problem is, on Facebook, this positive feedback doesn’t always come in the form we expect. Oftentimes, it doesn’t come with the frequency or the timing that we want. So what happens? We are discouraged and before we know it, we quit.
As you probably already heard, the only way to fail in life is to quit. That’s precisely what happens when a Facebook page is no longer updated. So how do you fix this problem? Well, one very powerful way to do this is to publish a tremendous amount of mix and match content way into the future.
You see, Facebook enables you to publish content up to six months ahead. If you buy certain types of software, you can extend this long into the future. I’m talking about several years in the future. Now, you may be thinking to yourself, what’s the point? The page is not going to get all that much engagement anyway. Why should I invest the time, effort, money, and motivation to crank out all these content? After all, this content might not even be read.
Well, I understand your concern, but you have to have a critical mass of content and get some sort of feedback in terms of engagement level. Then and only then would you have the data set that you need to craft a plan that would resuscitate or even resurrect your brand.
So in other words, the content has to be there. And the good news is you can spur or simulate some organic engagement by hyping Facebook page likes, Facebook comments, and other forms of engagement. Once you have everything lined up that way, then you would have the data that you need to make the right decisions so you can take your Facebook project to the next level. In fact, the tips above also help you boost Instagram engagements and follower counts as well.
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