Are you trying to build an online store but not sure which platform to choose? In the world of online shopping, there are many eCommerce tools to choose from.
One of the most popular eCommerce development tools is Shopify. With Shopify, you can host an online retail store. Currently, Shopify hosts more than 500,000 online stores, ranging from small startups to multinational companies.
Shopify came into existence to solve a problem for everyone: creating an online store quickly and efficiently. Big companies like Heinz and Kylie Cosmetics trust Shopify with their eCommerce stores that making the platform highly reliable.
If you are looking for an online website builder for your eCommerce store, then Shopify might be the right solution for you. In this comprehensive guide, we explain why Shopify is one of the best website builders in 2021. We’ll be covering:
- Why You Should Choose Shopify
- Top 5 Ways to Boost Sales with Shopify
- Pros and Cons of Using Shopify
Keep reading to know everything you need to know about creating an eCommerce retail store of your own using Shopify.
Why Choose Shopify?
Shopify makes it easy for anyone to start an eCommerce store. Once you explore all the different features that Shopify offers, it becomes crystal clear why the platform gained popularity in a very short period of time.
Here are a few reasons why you should choose Shopify as your eCommerce hosting platform:
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Built-in SEO
SEO, or search engine optimization, is the key to getting your brand noticed online. With an abundance of eCommerce stores on the internet, it becomes difficult to find customers of your own. Considering the immense competition, Shopify offers built-in SEO features that are beneficial for online stores of all sizes.
Statistics show that Shopify stores have already accumulated more than $200 billion in sales collectively. To put your eCommerce store amongst the most profitable Shopify stores, all you need is an expert Shopify development company.
With Shopify, you get exclusive access to SEO features that help you optimize your store in a way that makes it noticeable by potential customers. Thanks to their cutting-edge technology, Shopify has all the tips and tricks that you need to know about SEO.
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Packed with Tools
Apart from SEO, Shopify also has a range of other tools that help make your eCommerce store successful. You can optimize website functionality and add flexibility to enhance the user experience.
As a popular SaaS platform, Shopify gives you the ability to add unlimited products on your store. You can benefit from their unlimited online storage and bandwidth as well. Other popular tools include the Shopify Point of Sale (POS), discount card creation, and even manual order creation.
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Easy to Use
If you don’t have much technical knowledge about building a website, then Shopify makes everything easy for you. Use the step-by-step guides and variety of tools on Shopify to get your eCommerce store up and running within a few minutes.
You don’t have to worry about purchasing a domain or self-hosting your website. With Shopify, all of these technicalities are already handled. All you need to do is add products to your store, set up payment and shipping options, and you can start making sales today.
Top 5 Ways to Boost Sales with Shopify
Like we mentioned earlier, Shopify offers built-in SEO tools that can help you achieve brand success. Since SEO gets your online store noticed on search results, potential customers will easily land on your Shopify store. With more site visitors, you can quickly benefit from a boost in sales.
However, sales growth doesn’t just happen overnight. There are many SEO strategies that can help you achieve the level of success that you strive for. Thankfully, Shopify makes it incredibly easy to generate new leads and boost sales with their SEO tools.
Here are the top 5 ways to boost sales using Shopify:
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Check Mobile Responsiveness
If you want your website to be more visible to the target market, then it needs to be mobile-friendly. Up to 79% of smartphone users report having made an online purchase in the past six months.
To make sure that your website is mobile-friendly, you can rely on Shopify’s core website builder. Every website made with Shopify is automatically created with a responsive design. With Shopify’s store analytics, you can monitor the site’s mobile friendliness across various browsers and mobile devices.
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Maintain Fast Loading Times
Nobody wants to wait an hour for your website to load. The key to maintaining a quick loading time is to ensure that the website server never crashes.
By hosting your eCommerce store on Shopify, you can remain stress-free about the loading time. Since Shopify offers complete customization of your online store, you can choose to minimize all elements that can potentially make your website slow.
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Offer High Security
Every online shopper wants to purchase from a site that they can trust. When your eCommerce store is backed with multiple layers of security, customers are likely to trust your brand.
Shopify complies with all PCI standards for online transactions and issues separate SSL certificates for every online store. This level of security ensures that the data on your site is protected, persuading users to trust your brand with sensitive information like their credit card details.
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Add SEO Elements
Once you build a website on Shopify, the platform will automatically prompt you to add a few SEO elements that can boost your sales. Fill the title tags, add custom URLs for each webpage, and include the alt text on every image.
With these small SEO tricks, Shopify makes it easy for search engines to crawl your site and helps you rank higher on search results.
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Have a Content Strategy
Shopify gives you the freedom to customize your content the way that you like. You can add relevant keywords across your site and create a smooth sales funnel for your customers on Shopify.
Pros and Cons of Choosing Shopify
Now that you know all the ways that Shopify can help boost your sales, it is important to analyze the pros and cons of the platform.
The reason why Shopify is a popular website builder in 2021 is the ease of use and no requirement of prior technical knowledge. With Shopify, anyone can create an online store using their pre-designed templates or hiring Shopify app development Houston for a custom design.
Here are a few notable pros of using Shopify:
- Multipurpose platform for sales and retail
- Can be used to sell both products and services
- Free templates are available to use
- Ability to add third-party app integrations using the built-in app store
- Integrates your store with eBay, Amazon, etc.
- Offers popular payment options like PayPal and POS
- Highly scalable and flexible
- Can be completely customized according to your business
However, there are also a few downsides of using Shopify as your website builder. These include:
- Certain features like client testimonials are paid
- The blog module might be difficult to modify
- Adds a transaction fee with your payment gateway
If these downsides don’t seem to matter to you, then feel free to start building your own website with Shopify today.
Final Thoughts
Keeping all of the pros and cons of Shopify in mind, it can still be concluded that Shopify is amongst the best website builders in 2021.
With a highly responsive interface and built-in SEO tools, Shopify makes it easy for businesses to run an online store. Despite the high competition in online markets, having a Shopify store can help you boost sales by making your website more visible and attractive to potential customers.
If you are on the search for the right website builder, then Shopify can be one of your top options.
