Many freelancers can summarize their experiences of finding clients online as frustrating and time-consuming. However, this does not have to be your reality. Using the following useful tips, you can have an impressive waiting list of clients interested in working with you.
Freelance Job Boards
This is perhaps the most obvious way to find freelance work. There are numerous online platforms, like this website, that connect freelancers to clients. In most job boards, clients upload job offers, which freelancers can work on after successful application. However, there are some job boards where clients do the searching, by reaching out to freelancers with the most appealing portfolio of services.
Regardless, job boards are a very straightforward way of finding clients. It is arguably the best method for new freelancers searching for their first gig. A little perseverance and positioning yourself as an expert can help you earn a decent income from these freelance platforms.
The number of potential clients you can get by reaching out to your current contacts and clients may surprise you. Referrals are such an excellent way of getting new clients that you should never wait for former clients to refer you to new clients, but instead, actively ask for them.
Remember, some of your current contacts may be willing to refer you to someone, but it did not occur to them. Therefore, ask any former clients that were satisfied with your work for referrals. The beauty of getting new clients through this method is the element of “social proof” that comes with it.
There is arguably no better way to maximize your exposure to thousands of potential clients in one go. Among the most popular ad services you can use include Google AdWords, Bing ads and Facebook ads. This method can allow you to leverage a relatively small budget in exchange for exposure to a big audience.
To make the most of ad campaigns, hire the services of a specialized ad manager or at least educate yourself on how to run ad campaigns. You could learn more about ads through free resources like Google and YouTube or paid resources like PPC University.
An often overlooked way of getting new clients is writing and publishing guest posts on popular blogs or websites. For instance, if you are a social media expert, you could write in-depth articles on various social media trends to display your expertise in front of a broad audience. Also, if you casually mention the services that you offer, potential clients could know your availability for freelance work.
You can use a mix of popular blogs and less popular niche-specific blogs to make the most of this method. Usually, this may leave you handling several projects simultaneously, hence the need for organization tools like Evernote, Microsoft OneNote and Milanote.
Getting clients for remote work does not have to be a nerve-wracking ordeal. It all comes down to building professional relationships and demonstrating your worth in terms of expertise and reliability. Follow these methods, and you may soon have more emails from new, interested clients every other day.