The friend who says, “I don’t use WhatsApp?”
You might be thinking, “Do you still exist?”
You may not be, but I think the same.
My eyes get bigger if I haven’t heard anyone on social media in today’s social media world.
Yes, in a world where everything is on social media, your food, your activity, your books, your sports, and so on, then why not your business?
Does the business exist without having an account on social media sites?
Yes, they may exist but I am more than a hundred percent sure that they will not be a successful business.
Because social media is the heart of marketing. It is impossible to boost your online presence without creating most social media sites.
Social media has become the norm for people. They hang out with friends; They post on their feed. They try a restaurant and post reviews on social media. They write their questions on Quora to seek help or suggestions. They use Pinterest for ideas. LinkedIn becomes a popular choice for hunting a job.
Regardless of activity, inquiry, networking, or generating ideas, social media has become the best option and ultimate solution to every problem.
It is impossible to imagine a successful business without a strong social media presence.
Social media is everything
People use social media not only for marketing purposes but also to educate themselves, gain insight into the latest trends, and solve their queries. The rapid growth in social media sites such as Facebook, Twitter, LinkedIn, Quora, Instagram, Pinterest has further increased the need for professional development for Facebook blueprint certified professionals and digital marketers.
Thinking of just one website is enough to enhance your business presence, which is like living in a fool’s paradise despite opportunities to grow.
I have seen people protesting on social media because they think it is a waste of time because it keeps you hooked with its interesting features and updates and does not keep you focused on what matters.
But being a business, if you are not on social media, you are responsible for giving up your chances of growth.
An example of inspiration
I know a chef who cooks a great meal for lunch and dinner, but his revenue is limited because he only works on his website. She opposed social media because she thinks it would distract her from her mission and lose herself in bells and whistles. Although she is working hard on finances, she never planned to shield herself by taking advantage of social media. One day I suggested she create an Instagram account to start food blogging. She ignored my idea at first but was inspired when she discovered other food bloggers on Instagram and decided to start her own business.
How social media plays an integral role in empowering businesses and helping them grow their digital presence globally.
Choose Your Social Media Channel
This actually makes it harder for businesses to market themselves on every platform and create their own separate presence on each platform. But no one is asking you whether you are starting your social media today.
Each marketing platform has its pros and cons like LinkedIn is best for professionals and Instagram is great for bloggers and storytellers. Therefore, you do not have to be on every channel to develop your brand. Think about your business and what it does. If Facebook proves to be excellent for your business, then start with Facebook marketing. Create a business page on FB, post your details, and start promoting through meaningful content.
When you start gaining audience interaction on your posts, you will see your business flourishing and revenue-maximizing.
And no matter which channel you choose, never crack social media because it is the best way to gain an audience, boost brand visibility, and maximize their digital presence.
I hope that by now, you will come to know the importance of social media for your business. If you need some help, feel free to contact me in the comment section below.