It is no secret that Facebook is hot right now and is becoming more popular by the day. With more than 800,000,000 users worldwide, Facebook advertising has moved from a simple social network to a communication system that can no longer be ignored by entrepreneurs and mega-corporations alike. When the Internet first started taking the world by storm, big companies such as Nike, McDonald’s and others would have posted their website address in advertisements, now they connect people to their Facebook page as they receive marketing and revenue Capacity is realized.
Here are 5 very important things you need to know to find out if you want to use the site to achieve full potential for purchase.
1. Clear message and clean design
One of the first mistakes Facebook advertising marketers make is to create a page for their business that looks like a normal social page. The fact that your business page is not for socialization is for advertising. To facilitate this, you want the design to revolve entirely around your business and your proposal. You don’t want irrelevant posts on your wall, you don’t want irrelevant pictures in your photo album and you don’t want important information like discounts, coupons, and contact information.
Read More: Social Media and SEO: Optimize Your Content
2. There is a call to action
It is a very common mistake for people new to marketing to forget a strong call to action. If you do not have a strong call to action, all the advertisements in the world are worthless. People do not want to think about what to do next after reading an advertisement, they bother themselves, they want you to tell them what to do. “Like weight, click here for instant access” or use some strong phrases along those lines. Tell visitors exactly what you want them to do.
3. Get an incentive
The most successful Facebook fan pages are often those that have a huge coupon or some other type of offer front and center when visitors come to the page. In addition to asking people to act, you have to give them a reason to act. Special offers, coupons, discount codes, special subscriptions, and more are a great way to entice visitors to take action.
Additionally, there are apps that allow you, visitors, to click on the “Like” button to take advantage of these offers and at the same time allow you to capture other information about them that allows you to capture your demographic Allows to target more accurately…
4. Lead capturing via Facebook advertising
As mentioned in the paragraph above, you want to do everything you can to get your visitor’s information. Age, location, gender, and related information are great for narrowing down you’re demographic, but capturing your visitor’s email address and other contact information is a real reward. Once you have this you can bring them to the market again and again. There are apps and software that can do this for you, allowing visitors to select your mailing list and more.
5. Good Use of IMAGES
Pictures speak louder than words, especially on the Internet. There is not a big block of text because when someone lands on your Facebook page likes the first thing they see is, giving them an attractive image in the small profile space on the left side and the second big, eye-catching image front and center via Facebook advertising method.
As mentioned earlier it can be an image to advertise a coupon, special offer, or something of that nature. It is also a good idea to combine this image with your call to action because you want your call to take action above the fold as many visitors do not scroll anyway.
Once you have this you can bring them to the market again and again. There are apps and software that can do this for you, allowing visitors to select your mailing list and more.