How to improve RPM in Google AdSense Earning?


Want to improve Google Adsense revenue? Want to improve RPM in Google AdSense earnings? Or Want to increase Google Adsense earning/income. This week, I got a lot of questions about AdSense.

The maximum AdSense publishers asked me about:

  1. How to improve Google AdSense earnings?
  2. How to maximize AdSense earnings?
  3. How to maximize RPM?
  4. How to maximize CPC?
  5. How do I earn more money with my Google AdSense account?
  6. How to enlarge RPM in Google AdSense?
  7. Which type of ads improve RPM?
  8. Which is the best ad format?
  9. Which is the best target country to get maximum RPM?
  10. Which is the best place in my website for putting ads?

Today, I’ll give you the answer of all these questions. First, you’ve to about RPM, CTR and CPC. Because, the estimated earning depends on these. Let’s know…

What is RPM in Google AdSense?

Revenue per thousand impressions (RPM) – represents the estimated earnings that you’d accrue for every 1000 impressions that you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions or queries that you received, then multiplying by 1000.


RPM = (Estimated earnings / Number of page views) x 1000

For example:

If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) x 1000, or $6.00.

If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) x 1000, or $4.00.

Read more…

What is CPC in Google Adsense?

The cost-per-click (CPC) is the amount that you earn each time a user clicks on your ad. The CPC for any promotion is dictated by the promoter/advertiser; a few sponsors/advertisers may be willing to pay more per click than others, depending on what they’re advertising.

Read More…

What is CTR in Google Adsense?

The click-through rate (CTR) is the percentage of impressions that led to a click.

CTR = Clicks / Impressions

How to improve RPM in Google AdSense Earning?

How to improve RPM in Google AdSense Earning?

  • Change your target country

RPM depends on the country. The highly recommended countries are Unitest States (US), United Kingdom (UK), Canada (CA) and Singapore. All these are developed country – not the developing country. The value of the visitors of US, UK, Canada, Singapore is more important to get RPM up to $8.00 per thousand visitors. Because US, UK, Canada, Singapore visitors use the internet due to the relevant. They never spam, they click on the ads when needed. So the advertisers benefit from the visitors of these countries. You know, the visitor quality is pore of these countries which have not the good financial condition.

Max Adsense CPC in 2014-2015 (US, Canada, UK, Singapore): $8.00

Average Adsense CPC in 2014-2015 (US, Canada, UK, Singapore): $0.80

  • Use high paying keywords

Google pays $ 0.0001 to $500 per click. But, you’ve to choose highly paid keywords. To get keyword suggestion, you can use Google Adword’s keyword planner tool.

Some highly paid keywords are: (Insurance, Loans, Mortgage, Lawyer, Trading, credit card etc.). How to use these keywords in the article? – Example: “consolidate graduate student loans”, “cheapest homeowner loans”, “refinanced second mortgages”, “remortgage with bad credit”, “personal injury lawyer,” “criminal defense lawyer”, “cheap online trading”, “stock trades online”, “buy credit card online” and “best credit/debit card service providers“.

  • Best place for putting ads

I recommend you for putting ads in the maximum viewed area or in which area where visitors see when they entered to your site. Put at least one ad in your content.

best position for ads

  • The best ad formats and sizes or units

If your website is responsive, then I recommend you for using responsive ad unit with text and images. Adsense recommended ad units are (336×280, 300×600 and 120×600) text/image. You know, big ad, more money. So, friends place larger ads and earn more money.

larger ads

Where you could be: Publishers who switch from 250×250 to 336×280 ad units can have eCPMs up to 30% higher, and you could see similar results. Based on our analysis of ad sizes on your site, The Google Adsense Team recommend a 336×280 ad for best results. If you can’t use that particular size, then try using one of our other larger ad units on other pages that are rich in content.*

Thank you..

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