Difference Between Affiliate Marketing Vs CPA Marketing
Affiliate Marketing Vs CPA Marketing Network Primary Comparison: Hi Guys, Are you searching for Difference Between Affiliate Marketing Vs CPA Marketing? Both of the platforms are different from each other. The CPA marketing platform is totally different from the traditional affiliate marketing. So, If you don’t know What is CPA marketing, Affiliate marketing, how does it works and what makes these two different platforms totally different from each other then I must say you land on the right post. Let’s start with a short introduction to affiliate marketing and CPA marketing.
CPA Marketing VS Affiliate Marketing Main Comparison
A Short Description of Affiliate Marketing:
The Platform affiliate marketing allows you to advertise or promote somebody else’s products and earn a little commission after the product will sale through your affiliate link from each sale. You can also check out List of Affiliate Marketing websites (Best 25 Sites)
Let’s move to our next Marketing program.
What Is CPA Marketing?
CPA marketing is just a more advanced form of affiliate marketing.
The Full form of “CPA” is “Cost per action“. While the affiliate Programs pay you only when someone referred by you makes a purchase, But on the other hand, the CPA offers can also pay you when someone takes a specific action that doesn’t necessarily mean to be a purchase.
Here are a few examples when a CPA offer can pay you:
- App install
- Zip code submit
- Email submit (lead)
- Trial registration
- Free account registration
- A product purchase
You can also find in many times in the CPA networks references to “affiliates” as “publishers.”
So, I think now you are thinking about Why would someone pay me for a free email submit? That’s an excellent and everyone’s minded question.
Basically, the people or companies who advertise their offers using the CPA networks know very well the average price of their customer. Even though it looks that they are throwing money away, they will be making much more money than what pay you.
If you have some knowledge and Good Experience with affiliate marketing, you’ll probably know that a good sales can do wonders regarding Return On Investment [ROI]
Is the CPA marketing more successful than affiliate marketing?
I am sorry, but it is really hard to answer this question because both models can be very profitable if done right.
What is an Affiliate network?
An affiliate network is an online marketplace where the seller lists their products to find people interested in earning money by promoting their products. The affiliate networks make the connection between the merchants and affiliates.
Advantages of Using an Affiliate Network
There are some advantages of using an affiliate network as a product creator are:
- The affiliate network will help you find affiliates
- You don’t have to spend your own money on traffic.
- You can get a very high volume of sales from affiliates if you have a good product
- The affiliate network manages all the payments. So you don’t need to worry about achieving an internal payment support.
- Most of the affiliate networks will give you detailed stats about your sales, conversion rates, refunds, etc.
- As an affiliate, you will get paid a commission for every sale you make. You are typically paid an between 30% to 70% of the product price.
Some Popular Examples of standard affiliate networks are listed below:
A Short Description of CPA Network
A CPA network is very related to an affiliate network, but there is also some Comparison between Affiliate Network and CPA Network. What They are Let’s find out.
1. The main and significant comparison between CPA network and an affiliate network is that CPA networks prefer their affiliates more carefully.
2. Most of the Affiliate networks are automatically accepted. But The CPA networks can deny your application if you are a complete beginner and you cannot prove yourself having Good previous marketing experience.
3. The CPA networks have strict rules than the affiliate networks because the advertisers commonly require specific traffic sources, only traffic from particular countries, and so on.
If you want to approve your Application in CPA network, then you will also have to provide details on how You can promote their offers, your Previous marketing experience, and You should definitely have a website. Normally, the CPA networks don’t accept your application If you don’t have marketing experience.
Some networks Like “Maxbounty” will also ask for a phone interview before approving your application. This is only because Because these will predispose the networks to numerous cheat attempts from their affiliates.
That’s the main reason why the CPA networks choose their affiliates more carefully.
There are a lot of CPA networks and below I have listed only a few of them.
Also Check out: Difference Between 3G and 4G Network
Advantages and Disadvantages of Affiliate Marketing Vs CPA Marketing
CPA marketing and affiliate marketing both of them have them some advantages and disadvantages too, so let’s make a direct comparison.
Advantages of CPA Marketing
- The most obvious advantage of the CPA model is that you don’t have to sell a product to earn a commission.
- An advantage of the CPA networks is that once you have created an account on CPA network, an affiliate manager will be automatically assigned to you.
- You can contact your affiliate manager and ask what offers to convert best for a specific traffic source, if your landing pages are complying with a specific offer, etc. It’s in their interest to help you, because the more money you make, the more money they make.
Disadvantages of CPA Networks:
The disadvantage of the CPA networks is that they usually don’t accept newcomers or new, while it’s effortless to start with a traditional affiliate network.
That’s why it’s easier to promote some CPA offers, but it’s harder to get accepted by the network.
Commissions of Affiliate Marketing Vs CPA Marketing
Both the affiliate marketing and the CPA marketing paid commissions when someone buys a product.
The commissions are considerably lower when you are increasing CPA offers that pay on ZIP submits, email address submission etc. Therefore, you will need a lot more conversions to make a profit, especially when you are paying for traffic.
Allowed Traffic Methods in Affiliate Marketing and CPA Marketing
While you can use almost any traffic source to promote the offers from the affiliate networks, But on the other hand when you promote CPA network offers, your advertising methods are typically limited and chosen by the merchant.
The quality of the offers
A lot of the CPA offers are only garbage, scams, useless products, and sometimes the merchants do not pay. Therefore, sometimes, it can be hard to find a good CPA offer that deserves promoted.
On the other hand, If we talk about Affiliate marketing There are also a lot of low-quality offers listed on the affiliate networks, but I would still give the affiliate networks a plus when it comes to comparing the quality of the offers. There are also many excellent products, especially if you promote physical products.
Payments & Refunds System in Affiliate Marketing and CPA Marketing
The CPA networks are usually paying you instantly and there are no refunds.
You will sometimes need to wait a bit more to get paid from some of the affiliate networks, but there are also networks that pay you instantly in your PayPal account. If you are an established affiliate or if the product vendor knows you.
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However, when you promote products listed on the standard affiliate networks, you will face refunds, chargebacks, and sometimes you won’t be paid until the product’s money back guarantee period has expired (30,60,90 days).
Approval Process of Affiliate Marketing and CPA Marketing
When you apply to become an affiliate for a conventional affiliate network, you will usually get your account approved instantly, and you can start promoting offers right away.
When you apply to a CPA network, you will generally need to wait until your account is manually checked and acceptable by an affiliate manager.
A disadvantage of the CPA model is the offers which don’t require a sale, will often be dismissed or removed without sending any mail or notice.
Thatswhy, if you add CPA offers in a funnel or email follow-up, you need to regularly check the links and see if the offers are still available. Otherwise, you will just drain your traffic.
The offers found on the traditional affiliate networks will usually be available for an extended period and you don’t have to check every day if the product it’s still for sale.
Hope you like this post about Affiliate Marketing Vs CPA Marketing Network Primary Comparison. However Both affiliate marketing and the CPA marketing have their advantages and disadvantages, but both can be extremely profitable for online business.
If you are a beginner, I would Suggest you start with affiliate marketing instead of CPA marketing, Why??? Since it’s easier to get accepted into the affiliate networks and you don’t have so many limitations as to when it comes to the promotion of the CPA offers.
Hope this Helpful and gather some knowledge about CPA and Affiliate marketing Network. Must share this post with your friends and don’t forget to leave your positive response in the comments section. For more new latest updates you can subscribe to the site by clicking on the bell Icon the proper right corner of your desktop in our site. It is Free. Thanks Stay tuned for my next article.