Blog posts will increase your chances of appearing in search engines and will therefore drive organic traffic to your website.
Also, blogs can help you increase your social media visibility. You can create content to share across social networks every time you blog. This helps you expose your business and brand to people you don’t yet know.
They convert visitors into leads
You can convert the leads you receive from your blog into sales once you get traffic to your site.
Every post offers a chance to make new contacts. To make this work, simply add a CTA to each post to generate new leads. CTAs may include free eBooks, webinars, or free trials.
For those who do not know, I will give an example to explain the conversion of leads from visits:
- A visitor enters your website. The visitor clicks on the CTA button, which says ‘Download Free eBook’. Clicking through, the visitor is taken to a landing page that includes a download form. The visitor fills out the form, submits their information, and gets the ebook for free.
How to convert traffic from your blog into leads for your sales team and marketing team.? Not all blog readers will convert into leads. Nobody can achieve a conversion rate of 100%.
Write different posts and place CTAs. Set a monthly conversion rate that you strive to improve.
You can become a benchmark for your industry
A good company blog will answer common questions asked by its customers and leads. You will become an industry expert if you create regular content for your customers.
It is also an excellent tool for sales teams, as it allows them to nurture contacts throughout the buyer’s journey.
Drive long-term results
Imagine you spent an hour and a half today writing a blog post. Imagine you receive 100 visitors and 10 contacts.
You get 50 more visits and five contacts tomorrow because you’ve spread the word on social networks. Two days later, the number starts to drop and you now have 150 visits and 15 contacts.
But work is not done yet!
This post is now ranked in search engines. This means you will continue to receive traffic for many days, months, and even years.
A half-hour of work today can result in hundreds of thousands of views and contacts tomorrow
Sorry, but this works. Even though maintaining a blog can be very effective, some directors are still unable to appreciate the value that a blog brings.
A blog is an important part of any web marketing strategy, but it is especially so in the industry. The Internet is the primary entry point for potential clients.
They may be looking for specific products or engineers looking for solutions to problems in your project.
Regularly using blogs and optimizing your blog for SEO will help you not only to establish yourself as a specialist in your industry niche but also to rank high on Google.
This is a great opportunity. So don’t miss this. Contact us if you need any help regarding creating content for your blog or keyword research services for your blog.