Ever since the Internet took a full swing and became a thing through which you can both express yourself AND earn money, marketers have been finding new and inventive ways to do both of these things. Also known as – building a brand.
Social media platforms, in particular, represent a great way to make or reinforce the public image of your company. Of course, you will need a suitable strategy for each of these platforms, because each of them sports a different way of communication and interaction between the users.
In this article, we’re going to talk about Pinterest-related business strategies and what you can do to make the best of yours in the upcoming year. As you will see, navigating this platform is not that difficult and great marketing success can be achieved this way.
Right then folks, without further ado, here’s the deal.
How to Grow Your Business With These Pinterest Marketing Strategies
1) Pin Regularly
Although this probably goes for all social media platforms, it’s important to publish regularly on Pinterest as a company, because your audience needs to see you’re alive and kicking, so to speak.
Also, offering your followers regular updates on a variety of topics can be a great way to find new people and encourage them to get involved with whatever you’re current goals happen to be. A great way to stay on top of this situation would certainly be to use some sort of scheduling tool. (This is especially useful if you don’t have a social media manager.)
For example, Tailwind is a well-known Pinterest scheduler that you can use to list your social marketing to-dos. This way, you’ll never forget to make a post or otherwise fail to follow through on your marketing strategy.
2) Take the Time of Year Into Consideration
Running a company doesn’t mean you have to assume a robot-like state of mind.
It is essential for garnering support and new customers that you show your audiences your human side, and a big part of that is understanding what is near and dear to people’s hearts.
For example, as the Christmas season approaches, you should make your pins more related to this time of the year.
Here’s another thing, if you have several offshoots of your main company account for different subsidiaries in different countries (especially if the cultures in these countries are vastly different than that of yours), you may want to adjust your social media strategy to address that, too.
3) Optimize Search Boards
It’s not just through pins that people may find you on Pinterest.
Another common way people find other people and companies would be through boards. Now, as you already know, if something’s searchable, it’s also ‘keywordable’, so the way to optimize these descriptions would be to employ the ancient art of SEO.
Now, in case you aren’t familiar with how this works, you can hire the services team of SEO professionals to do this for you. If you happen to be from Australia, for example, you can contact GWM Brisbane and they’ll help you out with everything.
4) Use Video Pins
Somewhere late in 2018, the folks behind Pinterest introduced video pins as a format that’s acceptable for the platform.
The thing is, these video pins aren’t that difficult to make but can make a world of difference when it comes to how your audience perceives you. Refusing to post videos on Pinterest just because you aren’t sure how to make them can make you look inflexible and not up-to-date enough, which may estrange some of the wider audiences.
5) Multiple Pins that All Lead to the Same Location
This is a great short-term strategy to follow in case you need to quickly attract attention to one project, in particular. For example, if you’re launching a new product or service and want to advertise it on this platform, creating several different pins that all talk about the same thing can be an effective way of pulling it off.
The goal here is to intrigue the viewers with interesting posts that talk about the same thing, but look different from each other. The same goes for meta descriptions. These, of course, need to be unique for every pin, but make them sort of gear the audience toward that common source.
All in all, concocting a successful marketing campaign on Pinterest is not nuclear science. As long as you follow these simple guidelines, you can make quite an online presence thanks to your Pinterest-bound strategy. Either that or hire a team of professionals to help you out with it. The bottom line, as long as you put in the continuous effort and make your pins exciting and relevant, sooner or later you’re going to see positive results.