The need for meeting rooms has suddenly increased in the past few years. Whenever businesses need to conduct an off-site meeting, they start looking for spaces with adequate capacity to host it. Subsequently, they also look for ways to promote meeting rooms to potential guests. Debates, idea sharing, arguments, and constructive solutions meetings help increase efficiency and boost productivity. Meetings are one of the most important integral parts of businesses to operate.
Why Are Modern Meeting Spaces Important
In the hybrid business setting meeting rooms bridge the gap between in-office and remote employees. The evolving work culture has got the employees looking for meeting room collaboration. Using a dedicated workspace is an essential move businesses should make. No matter how big or small your business is, separate meeting rooms give you privacy, a sense of professionalism, increased productivity, and convenience.
This gives rise to a common question – what about meeting rooms? What are the needs? Are they still trendy? With the fact that most of us spend the majority of our time in meetings – in person or virtual, meeting rooms are still essential. Yet, many industries face challenges when it comes to meeting room management. Let’s check out a few challenges faced by business leaders and how the use of the right technology can turn them around.
- Booking multiple rooms for one meeting
- Fail to cancel meetings
- Inefficient technology
- Exhausting booking platforms
- Occupying rooms for a longer period
- No-shows or end-moment cancellations
Pro Tip
A smarter and better meeting room awaits you. Hosting a meeting is problematic enough without effective technology. But it doesn’t have to be, with the use of the right solution you can take all the control in your hands. And we’re here to share just the right tool with you – Picktime. Picktime is a simplified web-based appointment booking software. Easy-to-use interface, budget-friendly, 24/7 access, calendar sync, and meeting reminders Picktime is tailored to serve all your meeting needs.
It’s a real-time saver tool. With Picktime users will get a personalized booking page. Users can customize it according to their condition and pricing. Using Picktime you’ll also have a book now button and a unique URL to get direct bookings from your website. It’ll show real-time slot availability. Users can easily add and access their staff and services. With Picktime users will get 24Hrs chat support for any of their queries.
Powerful integration, data security, easily scalable, automatic reminders, detailed reports, automatic timezone conversion, easy rescheduling, managing resources, and many more. Sign up now for free and start conducting your meetings with a smarter and better tool.
Ways to Promote Meeting Rooms
Marketing is an integral part of any business. Having a strategic plan for promotion and conversion is a surefire way to promote meeting rooms to potential guests. There are many templates available for business owners to utilize. However, it’s important to identify the basic elements – evaluate your business, audience, strategies, and expected outcome.
Define a Plan
The first and foremost step in promoting the meeting rooms is introducing the concept of planning and identifying your meeting goals. Your goal should be specific and should include the quantifiable points to achieve. This will help you lead your plan and make sure it stays focused on meeting needs and avoiding scope creep.
Network with Partners
Networking is a buzzword and almost every business owner has a love-hate relationship with this word. There are endless networking opportunities, so take advantage of them. Networking allows trusted partners to help you increase your client reach. Meeting planners, travel agents, or event professionals let everyone know about your services. Spread your business name, this will refer corporate clients your way. Personalized emails are the best way to invite members, leave awkwardness in the parking lot, and walk in confidently. Effective partnerships can make scaling and establishing economic security more straightforward.
Adapt Co-Working Culture
Adapting co-working culture is another way to promote meeting rooms to potential guests and increase meeting room bookings. Coworking culture is started by startups that are usually on a strict budget. For a product to be launched it will need a lot of time, manpower, marketing, and money. And regular meetings with clients can cost startups an add-on expense. The culture of coworking spaces is the solution to this.
Experiment with Diverse Offerings
Diversity and inclusion are two critical aspects of the business world. Even after trying all the marketing tactics if your meeting rooms aren’t being booked, it’s time to offer diverse offerings. Despite the steady income some businesses struggle with promoting their services to potential clients. Diversifying your offerings will bring new experiences and perspectives to the table. And you’ll be able to serve a diverse clientele. A few benefits of diverse offerings:
- Increased innovation
- Enhanced client relationships
- Improved employee engagement and retention
- Better decision making
- Improved reputation
Invest in Advance Gadgets
Technology is all about innovation and innovation simply means better solutions for businesses. With advanced technology, it’s more convenient to promote meeting rooms to potential guests. In the cutting-edge competition businesses are looking for ways to increase their productivity. The use of advanced gadgets can improve communication and increase productivity with less costs. With the advancement of technology, it is possible to increase efficiency, track and streamline processes, maintain data flow, and manage records easily.
Online Marketing
Marketing is essential for any business to appear on top search results. With online marketing, you’ll secure clients more than ever before and you’ll have complete control over your marketing strategies. Even if you lack the resources and funds to promote your business aggressively, online marketing can help you boost your game without investing much.
- Start with website
- PR campaign
- Email listing
- Lead nurturing
- Content marketing
- Consider ebooks
- Google my business
- SEO
- Google and Facebook ads
- Hire influencers
- Utilize existing networks and partners
- Sponsorships and promotions
Lastly, one of the most simple and effective ways to promote any business is by word of mouth. Word of mouth will easily promote meeting rooms to potential guests. As you learn more about promoting your meeting rooms, start using metrics to help you measure your progress and what strategies work best for you. Meeting room management can be an exhausting task if not done right. As the significance of meeting rooms increases, the need to manage meeting rooms has become more pivotal. With the right strategies and tools at your disposal, the process can become effortless.
