We all know that video is an irreplaceable part of content marketing today. Creating videos is not such an impossible challenge. However, it is important to understand how to create effective videos. In this article, We will introduce you to the top 10 tips for creating great videos.
1. Use slow camera movements.
Let the viewer get a great view of what you are trying to show by slowing down the camera movements. Go past the objects you wish to display close enough and slowly so that they can be viewed. By simply creating two consecutive shots, a single clip can be quite effective.
2. Use multiple clips.
Create short clips instead of long movies, carefully choosing start and end points within your template. This allows you to show more of the project and focus on the points you want to highlight. Create clips in a sequence, which tell the story of what you want to tell. Avoid doing long and complicated “fly-throughs” in endless clips. This kind of approach seldom works; it is, therefore, right to make very specific choices. You can try FlexClip online video editor, the one I use. It is completely free and it is designed to create short clips.
3. Choose a single shooting direction for each clip.
It’s okay to use the same camera direction for every single clip. In this way, the viewer can appreciate what they are observing. Whether the camera moves up, down or around, the drawing is up to you alone; but whichever direction you choose for each clip (free, single move, slow motion), remember to choose one that is the same for all other clips. The camera’s direction in the adjacent clips should flow naturally to create the now known “wow effect.” Sudden changes of direction very often don’t work.
4. Use animated effects carefully.
Use animations such as clouds or the sun’s position to obtain clear skies, sunsets or shadows, which sweep across different surfaces. These effects create highly positive outcomes, but they need to be slow. Otherwise, they will distract attention from the design itself.
5. Use volumetric light and lighting in moderation.
Lighting is always important. Large scenes almost always have good lighting. Sometimes volumetric light has to be used in a subtle way: adding the lens effect creates an equally artistic touch, but care must be taken not to create large dark spots of light on the screen. Unless that’s what we are looking for in our scene!
6. Use analog color or color correction.
Analog color and color correction provides a range of tones to give your footage the right individual color tone, which can be particularly compelling for creating a specific mood. It also works well with the subtle combination with the vignette effect.
7. Use some motion blur.
Motion blur (or motion blur) is useful for “fooling” the brain into believing that a movie has a higher frame rate than it is. This means that small amounts of motion blur make movies much more comfortable to watch.
8. Fade-In and Fade-Out for the main movie and clips.
It is important to think about both the beginning and the end of the movie, just like the clips. A careful choice between fade-in and fade-out transitions can be very helpful, as shown in this video.
9. Choose the right music and the right sound effects.
Music is important because it defines the mood. Be sure to choose the right music, which you want to insert into the story to tell. Also, define the tempo of your music based on the animation changes. In this way, the images and the music work together to give a greater impact. Make sure you choose the royal-free resources.
10. Reflexes.
Reflexes are crucial. Always use the SpeedRay or reflection planes on reflective surfaces. The latter, however, should be used sparingly because they use a lot of computer resources, thus also lengthening the rendering time. Simultaneously, they create very precise reflections and are important for highlighting glass surfaces, mirrors or large surfaces of water. The speedway can be activated at any time because it does not affect the rendering time.
