Let’s say you’re walking down the street on a Monday morning. You’re on your way to an important meeting and you didn’t have time to have breakfast. Suddenly, you feel the need for a booster. You spot Starbuck’s familiar logo down the street and then you feel relieved. Saved! Your heart leaps with delight at the prospect of ordering a large coffee and banana bread to boost you up before your big meeting.
This is the power of logo design. The green Starbucks logo can be spotted a mile away. It represents confidence, product value and customer experience all at the same time.
Why is it so important for you to have a proper business logo?
If you speak to any successful business owner, they will tell you just how important it is to have a logo. It should symbolize who you are, embody your values and stand out from the rest. So, as a small/medium company owner, you should ensure yourself that you haven’t overlooked your logo and branding. Here’s why you need to get it right from the start.
Show people that you have creative qualities
Your logo should reflect your company’s creative energy. Customers usually like logos that are creative. It shows them that you are capable of finding unique and adapted solutions to their needs.
Affirm your brand identity
From boutique signs to social network marketing, people are going to see your logo everywhere. Make sure your logo embodies who you are and symbolizes your business.
Do your research before starting
Once your logo is known to the world, it becomes a part of your history. The one thing you don’t want is people remembering you for you inadequate logo. There are a few design codes that you have to take into consideration. Here are a few guidelines that you need to know:
Inspire yourself from existing logos
You shouldn’t try to design a logo blindly. It is important to analyse what kind of shapes, fonts and colors these companies are using.
Working with the right colors
The importance of colors in logo design is crucial. Get it wrong and your customers can quickly be turned off by your logo. Colors communicate thoughts, ideas and beliefs.
Less is more
Being simple and going straight to the point is always the best approach. Designing a logo that is too complicated will confuse your customers. It will clutter your logo design and you will not get the message across.
By now you should be getting the idea of what kind of logo you want to design. Whatever kind of logo you choose for your company, keep the tips from this article in mind and you’ll be able to take your business to the next level. A symbolic and memorable logo is a good start, so keep it up.