5 Avenues for Promoting an Event That Will Surprise You


Are you planning events and hoping for a massive crowd, only to be disappointed with the turnout? Promoting an event is no easy feat. It takes dedication, hard work, and a few creative methods.


Whether you’re planning a virtual event or a physical gathering, there are some surprising event marketing tactics that can really help to boost attendance.

Check out these five methods of promoting an event that will help to get people streaming into your next gathering!

1. Turn Attendees into Event Ambassadors

Who better to advertise and promote your event than people who are already excited about and committed to attending it?

If you’re targeting people that have already attended one of your events, incentivize them with ticket boost campaigns. This means that they can share a special link with friends that has a promo code. Every time someone uses this link, the sharer gets a refund on their ticket cost.

If you’re targeting new attendees, encourage them to join the party by hooking them up with merchandise or promotional pieces.

2. Network at Events Similar to Yours

If you’re looking for an audience to market your event to, head over to a gathering similar to yours. Of course, you don’t want to step on anyone’s toes, so rather than setting up a booth at your competitor’s events, look for a similar demographic.

You can create some professional original brochure templates and hand them out at an event. Or sponsor a happy hour at a bar where your target market hangs out.

3. Partner With Another Company

If you’re looking to expand your network quickly, hit those event numbers and extend your platform, then partner with another company or event.

This is especially beneficial if you can partner with an established company or event. This way you’re bound to increase ticket sales and popularity just by association.

Of course, you should be picky when it comes to choosing the right company. Reach out to events that overlap with your brand image and niche, but avoid companies that are direct competitors.

You can also partner up with companies that have amazing products and organize a marketing giveaway competition to promote your event.

4. Use Visual Media

There is no denying the significance of visual media such as stories and images on social platforms. Constant streams of visual marketing allow you to connect with your possible attendees and evoke emotions about your event.

Visual Media
visual media

Tell stories on platforms such as Instagram, Snapchat, and Facebook. Create Vlogs for Youtube and give people an inside look at what makes your event special.

5. Giveaways & Ticket Donations

It might seem pointless to give away tickets and gifts when you’re trying to sell tickets and bring people to events. But ticket donations help to establish relationships with organizations and create attendee ambassadors.

As for giveaways, there’s nothing like a good-old competition

to get people sharing and talking about your event. You can have tickets as the prize or utilize your partner company relationship for goodies.

Think Creatively for Promoting an Event

Are you ready to get the ball rolling and bring in those crowds with creative ways of promoting an event? Don’t be afraid to dive into visual marketing and storytelling to get your brand out there.

If you’re on the lookout for more event planning and marketing tips and tricks, head over to our site!