Designing user experiences and user interfaces (UI/UX) should be the first thing on your mind before even building a product or service.
Good SaaS UX design will help your users understand how to use your product efficiently and quickly, which means they’ll be more likely to stick with it once they use it. Even if your product has other redeeming qualities, such as being cost-effective or helping people save time, good UI/UX design can mean the difference between retaining users and losing them due to confusion or poor performance when using the application.
How do You Know If Your SaaS UI/UX design is Going to be Good?
One of the best ways to get feedback early in your process is to work out your SaaS UI design with people who aren’t familiar with your product.
In this blog, we’ll look at some of the key things to consider when working out your SaaS UX design and how this can affect the functionality of your app or software in positive ways.
What Is SaaS Product?
SaaS products are a software as service products. They are delivered to customers over the internet, and customers can access them via a web browser or a mobile app. Typically, SaaS products are subscription-based, and customers pay a monthly or annual fee to use the software. SaaS products are usually cloud-based, meaning they are hosted on a remote server and accessed over the internet.
This allows for greater flexibility and scalability than traditional on-premises software products. SaaS products are typically designed to be easy to use and require little or no training.
They are often used by small businesses and individuals who do not have the resources to purchase and maintain on-premises software.
Some popular SaaS products include Workstatus, Salesforce, Google Apps, Dropbox, and Slack.
Why Does An Interactive SaaS UX Design Matter?
Interactive design is critical while designing a SaaS application. A handful of key points include:
- SaaS products must be intuitive and easy to use to be successful. Complexity is the enemy of usability; interactive design helps keep things straightforward and approachable.
- An engaging, enjoyable user experience keeps people coming back. If using your product feels like work, people will avoid it. But if it’s interactive and fun, they’ll keep coming back for more.
- SaaS products live or die by word of mouth–if people like using your product, they’ll tell their friends. But if they hate it, they’ll tell the world. Make sure your interactive design is something people will want to talk about.
- SaaS products need to be constantly updated and improved. The best interactive designs are never done. They just keep getting better. As your product evolves, so should your interactive design.
Interactive design is a crucial part of success for any software as a service product. By keeping these essential points in mind, you can ensure your product has the best chance of success.
Five Tips for Creating A WOW SaaS UX Design
Most SaaS products out there are similar to each other; they all aim to solve the same problems. This means that no matter how you look at it, your product is competing with others out there, and you need to make sure you’re doing everything in your power to be better than them.
The trick here is that you can’t afford to ignore working out the UI/UX of your software because it plays such an essential role in the success of your product.
Here are some tips on how to improve the UI/UX of your SaaS design:
1. Know Your User
Pretty colors, animations, and smooth transitions will not woo your audience. They want a fast, simple experience that helps them solve their problem and get on with their lives. Knowing who your user is and understanding what they want to achieve makes your job much easier. For example, designing an app for accountants or bookkeepers would make sense to display calculations rather than making users type in every number themselves. The more steps you can remove from your UX process, the better. Even if those steps require programming skills to complete, consider using natural language processing (NLP) instead of long-form fields where possible.
2. Use Usability Testing
Usability testing is extremely valuable, especially when you’re in the early stages of SaaS UX design. This can include testing with existing customers or potential ones. It’s important to note that usability testing isn’t just limited to tools and hardware, but can include software and websites, too. You don’t have to create a new product either; it’s helpful to test pre-existing products even if you aren’t planning to redesign them.
What insights does your current customer base have about your product? Get their input, learn from them, and use it in your next usability testing phase.
3. Create Micro-Moments
If your product is B2B, then creating micro-moments shouldn’t be too hard. If it’s a consumer app, think about how you can create small moments of value in places where users already live: on social media while they’re waiting at an airport or train station and reading online news. Aim to increase user engagement with your product through content, such as infographics and written articles. These will be easier to share on social media than long-form text.
You should also consider SEO: One of our favourite ways to improve SEO is through design by implementing interactive elements like testimonials, customer photos, and videos that showcase your product in action.
4. Test with Real Data
When you build a prototype, use real data. While it’s tempting to just pull data out of thin air, you’ll actually get much better results if you use real data from your own system or test database. In fact, we’ve found that testing with real data is one of the most helpful validation tools and can help us quickly understand how people will react in their daily work lives.
This tip also holds true for realistic mockups; rather than creating fake wireframes in Photoshop, try creating wireframes from scratch and using them as proofs-of-concept in your usability testing sessions.
They say that you need to walk a mile in another man’s shoes to understand where he’s coming from. We’re doing our users that same favor when we test with real data.
5. Prove That You Care About Users
If you’re designing a SaaS application, focus on easy usability. Make it simple to use your site or application; just because you have great features doesn’t mean people will use them if it is too difficult to access them. While designing your site or application, focus on what users want and need.
What information will they want to find? Will your application provide value to them by filling in holes in their daily lives? Is it easy to navigate? Does your application easily integrate with other applications? Can users easily find what they are looking for and make informed decisions based on their needs?
These are all important questions that you must ask when putting together your overall plan.
Tools And Resources to Help With SaaS UI & UX Design
There are several tools and resources available to help with SaaS UI & UX design. Here are five of the most popular tools:
1. Adobe XD
Adobe XD is a powerful UX SaaS tool for creating high-quality user interface designs. It includes various features tailored explicitly for SaaS applications, making it an ideal choice for UI & UX designers.
2. Sketch
The sketch is the best SaaS UX design tool for creating beautiful user interfaces. It offers extensive features and plugins, making it highly customizable to suit the needs of any design project.
3. InVision Studio
InVision Studio is a powerful all-in-one SaaS UX design platform that can be used for creating both static and interactive prototypes. It’s an ideal tool for testing out UI & UX designs before implementing them in code.
4. Figma
Figma is a collaborative UX SaaS platform that allows designers to work together on projects in real-time. It’s excellent for team-based projects and getting feedback from clients or other stakeholders during the design process.
5. Marvel App
Marvel App is one of the best SaaS UX design tools that can be used for creating prototypes, but it also includes features for managing design projects and team collaboration. This makes it a brilliant choice for larger, more complex design projects.
Closing Thoughts
In conclusion, a well-designed SaaS UX is key to your success. By following the shared tips, you can develop an interactive experience that will keep users coming back for more. Don’t forget to test your design with real data and listen to user feedback; it’s the only way to ensure that you create a product people will love.
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Do you know any other tips to enhance your SaaS UI/UX? Let us know in the comments!
Thanks for reading!!
