How to Create and Develop a Good Business Idea


So, you are thinking about pursuing an entrepreneurial career.

I am sure you have already made a lengthy list of potential business ideas.

A good business idea does not revolve around making a fast buck. It also needs to be profitable, unique, and relevant. 

Here are a few simple tips to come up with the right idea for your company.

Consider your Skills

Do you have any work experiences or certifications that can facilitate your business development? Your skills and personal preferences will help you choose the right industry and business model.

Work experience (Skill)

They can also help you innovate the existing products or services. Can you apply your skills, knowledge, and experiences in a new niche or industry? 

For example, if you are passionate about fitness, maybe you could team with an app developer and build a helpful fitness app

If you already have experience in digital marketing, consider how you can use it to promote your company. 

Solve a Specific Problem

Sometimes, everyday problems can serve as business inspiration. So, look around your workplace, local store, street, or home. You will find multiple annoying tasks that are screaming for innovation.

Solve a Specific Problem
Solve a Specific Problem

That is how many popular companies were created. One such example is BookRenter, an online textbook rental company. When its founder was in college, he believed that educational materials cost way too much. That inspired them to create a company that helps students rent textbooks for 80% off the retail price. 

Talk to your Target Audience

If there is no market demand for your products or services, your business will eventually fail.

Before you invest in your business idea, first talk to your potential customers.

For example, start by monitoring customer conversations on Q&A sites, industry forums, or social networks.

Target Audience
Target Audience

Create polls, call your potential customers, and create online surveys to collect valuable feedback.

Only that way will you be able to understand whether customers are interested in buying from you. Knowing what kind of products or services your customers wish they could find, you will be able to refine your business idea. 

Carry Out Competitive Analysis

A competitive analysis is a process of analyzing, evaluating, and categorizing competitors. Understand their strengths and weaknesses to estimate how your business will stand up against them.

For starters, you need to identify your competitors. They usually fall into three groups – primary, secondary, and tertiary.

You can find them by performing Google searches, using content research tools like BuzzSumo, analyzing trade publications, conducting research on social networks, etc.

Now, to analyze competitors’ performance, you should focus on their:

  • Messaging
  • Pricing
  • Recruitment and careers
  • Social networks
  • Website content
  • SEO
  • Financial reports
  • Number of offices and locations
  • Number of employees

Learn How to Dominate the Market

Now that you are familiar with your competitors, ask yourself how you will set yourself apart from them.

Take the example of Warby Parker, a popular online seller of prescription glasses from New York. Their startup idea was to sell products at lower prices.

Dominate the Market
Dominate the Market

Or, maybe you want to build a purpose-driven brand, such as TOMS or Patagonia. Many customers prefer buying from brands that help them make a difference

Determine your mission statement and value proposition and inject them into every aspect of your brand and marketing.

Consider what It Takes to Start a Business

While having a passion for entrepreneurship is crucial, it is not enough to start and grow a thriving business. 

When developing a business idea, you should also ask yourself how you will turn it into reality.

Start a Business
Start a Business

Here are a few things to consider early on:

  • To start a business, you need to have a detailed business plan. It serves as a roadmap for how to structure, manage, and grow your company. It is also crucial for attracting investors.
  • What type of business tools, equipment, or furniture will you need to invest in? Talk to an office supplies company to assess your business needs and help you estimate costs.
  • Ask yourself how you will get financing for your business. Will you take out a business loan, start a crowdfunding campaign, or seek Angel investors?
  • How will you name your business?
  • You also need to register your business to make it legal,
  • Get federal and tax IDs.

Have You Already Chosen your Business Idea?

There is no one-size-fits-all recipe to apply and succeed.

Instead, consider a wide range of factors when making a list of potential startup ideas. Start with your skills, knowledge, and preferences.

Business Idea
Business Idea

Then, narrow down your choices by carrying out market research and analyzing customer demands. You can use a proper tool like Weje to keep your data in one place. Organize, arrange and manage all your ideas and information gathered on a web whiteboard.

Most importantly, consider what it takes to start your desired company. Only that way will you be able to determine whether you are cut out for an entrepreneurial career.

Any additional tips on choosing a profitable business idea? We are listening!