The use of keywords is one of the oldest SEO techniques, as well as one of the most used. It is considered as a good practice if done properly. With this technique, you can generate traffic to your website and thus gain a better search engine ranking. But searching and generating keywords for a website is not a simple task as you imagine.
You have to spend a lot of time and be patient. Sometimes, the words that summarize a section or page are not ideal and others may be more specific and improve the SEO of your website. For this reason, in this article, we indicate some effective ways to search for keywords and in this way, you can assign the most appropriate.
Search for keywords in Google Adwords
One of the most common ways to research keywords is to rely on one of the tools offered by one of the most popular search engines. We refer to Google Adwords; Google’s advertising service where sponsored advertising is offered. These ads can appear in search results and are usually recognized by a yellow indicator where the name “Ad” is placed. Ads may also appear on web pages, although this specific method of Google advertising is often referred to as Google AdSense that is also part of the Google Adwords service.
Even if you don’t intend to purchase ads, you can use Google Adwords to search for keyword information and verify the number of monthly searches. This is an excellent tool for finding suitable keywords since it not only shows you the number of monthly searches but also offers you a list of related searches or keyword suggestions. That way, you can discover and find more accurate keywords.
Check trends on Twitter
Twitter, as a popular social network that makes use of tags, also serves web administrators as a source of information that is updated continuously. Here you can find topics of interest in the community because many people are talking about these issues.
Regardless of whether you are interested in SEO or not, Twitter shows tags that are a trend on the left side of its interface. As the name implies, the topics highlighted as “trend” are those that are being discussed in the present. As a Twitter user, you have access to global and local trends according to your geographic location, and you also have access to a series of configuration options about presenting trends in your Twitter account.
Some third-party tools are also responsible for listing global Twitter trends such as Trends24, Hasthtags.org, Trendsmap, etc. You can use it in addition to Twitter to discover keywords.
You don’t need to limit yourself to Twitter. Reddit also has a large community where popular themes are organized and those that set a trend. Both Twitter and Reddit can be effective tools to discover keywords.
Review Google Analytics data
Another Google tool that you can use when finding out about keywords is Google Analytics. This service is used to review the metrics of the website. You have a clear idea about the traffic volume of your site, as well as the sources of such traffic. Basically, as a web administrator, it allows you to obtain exact data about the traffic and conversion rate of your site so that you can verify if your marketing strategy is effective.
Among many of the tools that Google Analytics has, it has a so-called “Site searches”. As the name implies, by activating this function, the service gathers data on the search words that users use on your website. This feature of Google Analytics is especially useful in online stores or blogs.
Once you know the most searched words on your site, you can take steps to optimize those pages where they are located. If it’s a keyword that you didn’t use and still appears in your Google Analytics report, then you should use it to maximize the number of conversions. On the other hand, it can also help you find related topics and keywords.
Search questions in forums
One of the reasons why people search on the internet is to answer some questions. If your website is a blog focused on a particular topic, you can create articles and tutorials that allow you to answer those questions. But how do you know exactly what question you answer first? What particular topic would your readers be interested in? One way to find out is to survey it. You should probably offer an incentive for your readers to be encouraged to answer the survey. You must also create a form where users can respond quickly and easily.
Another way to find out about interesting topics for your readers is on sites like Yahoo Answers, Quora and any specialized forum on the topic you are writing. Since users ask the question directly, you can have a clue about the keywords immediately.
Review the keywords your competitors use
There are a lot of tools on the internet to compare two web pages. The operation is simple: you just have to paste the URL of both pages in the respective field and wait for the results to be returned. Usually, they tell you how many words are found in each site in general, with a detail about the keywords found in titles, phrases, descriptions, metadata, etc.
This tool is ideal for finding out the keywords used by the competition. If the particular web page has good positioning, then you can extract some keywords that are also consistent with your web page.
Finding out about keywords should be one of the tasks that you know as a web administrator. If done incorrectly, it can seriously affect your SEO positioning or simply not get the expected results even if the design and functionality of your page are exceptional.
Also, remember that to get more traffic on your site, it is not enough to select and assign the appropriate keywords, but you must also make your audience known, possibly through an email or social media marketing campaign.