Choosing the Right Graphic Design Outsourcing Agency

Finding the Right Graphic Design Outsourcing Agency in the Philippines – Things to Consider. Graphic design can be one of those things that will make or break a business. They play a massive part in promoting a product and in the company overall. Any type of company would want to catch their target market’s attention with a striking visual representation of their intended message, and they can do so by maximizing the benefits of good graphic design. However, one of the main roadblocks for graphic design is the budget of a business and whether they are willing to invest in it.

Finding a skilled graphic designer can be expensive, especially with the position being so high in demand in our society today. To save money while still getting the results they want, some businesses use alternatives such as outsourcing in graphic design agencies in countries like the Philippines. For the past few years, the Philippines has been one of the most efficient outsourcing destinations for graphic design and other digital marketing aspects.

Graphic Design
Graphic Design

Philippine-based agencies provide high-quality graphic design services for a lower cost making it possible for any business to maximize their potential. With all these factors coming into play, you still have to be careful when choosing the right agency for you. There are a lot of good ones, but there is only a handful who can provide you with the right capabilities and augmentations you need for your business.

Design Portfolio of Copy Work

The first thing to consider when looking for the right agency is their design portfolio of copy examples including the web, online ads, social posts, newsletters, and other digital assets. A good graphic design agency will be able to interpret your written copy into striking and convincing visual aesthetics. You can gauge an agency’s capabilities by requesting examples of a graphic design similar to your business or the industry you are in.

Size and Experience of the Team

Once you have seen the agency’s technical capabilities, you must then see the size of their team to be able to determine whether they have enough manpower to handle your project or not. This is important especially if you have a big project like building a website or running an online advertising campaign. However, in some cases, experience trumps the number of people involved.

Location

Another important factor to consider is the location of the agency you will be outsourcing your projects to. Many so-called design agencies in the Philippines do not have a physical hub for their graphic design team. Instead, they just keep their workforce intact through email and communicating online. While this set-up can be popular these days, it is not advisable if you will be outsourcing to a foreign agency. If the agency fails to manage their remote workers, then the timeline for your project will be compromised.

Non-Disclosure Agreement

Having the agency sign an NDA is a must for your business. This agreement will protect the confidential information you give ensuring that your information cannot be stolen or used without your approval. Keep in mind that an NDA is a contract which means if some parts of it are outside of the agency’s interest, they can choose to negotiate it.

Quotation

Make sure you look at the agency’s quotation for their services. The cost of outsourcing graphic design in the Philippines can vary depending on the size and nature of the project, so it is important that you avoid transacting with an agency that cannot give you a clear list of tasks and deliverables.

Here are a few things to consider when looking for a graphic design outsourcing agency in the Philippines. For more tips, check out this infographic by Digital Marketing Philippines.