A Step-By-Step Guide For Marketers To Utilize TikTok Advertising Feature


TikTok has grown into the seventh-largest social media network in the world. It is a video-sharing social application that allows users to create short videos for 15 to 60 seconds. With over 689 million monthly users, TikTok is spanning 150 countries worldwide. And it was the most downloaded app in the US, India, Japan, and Korea in 2018.

If you want to sell your product or service to drive traffic and sales to your website, the TikTok advertising campaign gives you a great result on your ad spend. Advertising on TikTok will help you reach a young and energetic audience that loves excellent content.

TikTok ads provide excellent opportunities for small and large businesses to attract millions of new people worldwide. Wondering how to run TikTok ads?. In this complete guide, I’ll share the steps you need to take to create TikTok ads and get the best result out of them. 

Why advertise on TikTok?

TikTok Creator

1. To Reach A Generation Z Audience 

As we saw above, the majority of the TikTok users are teenagers, ie. .. between 18 to 27 years. So if your brand is suitable for them, then success is one the way for your business. As young people, they look for entertaining content, so post engaging ads to increase your brand awareness.

2. TikTok User Engagement Rate Is High 

According to the research of App Annie, the average monthly time spent on TikTok is growing faster than other social media apps. It shows that the TikTok audience is highly engaged. The more engaged the audience you have, the better for your brands to get success on TikTok. Advertising on TikTok will help you to get more eyeballs and engagement for your business.

TikTok User Engagement

3. TikTok Advertising Expand Your Video Reach

In any social media platform, video marketing is rising, and it will note slowdown anytime. Social media week research says, 93% of businesses got new customers because of the video on social media.

Share interesting and engaging content to increase followers on TikTok and boost the engagement rate of your videos. Also, TikTok offers an excellent opportunity to include video into your marketing campaign.

4. TikTok Advertising Can Reach International Audience

Also, if you have business with international users, TikTok is the place to start your marketing campaign. Because it is available in 150 countries with 70 languages worldwide. Advertising on TikTok allows you to reach a different audience in international markets.

Type Of TikTok Advertising

TikTok Ads Type

On TikTok, there are five different types of ad formats available for business. They are:

 In-Feed Ads

In-feed video ads are short videos that appear in the user news feed on the for you page. These ads look similar to native TikTok, so they blend well with the TikTok feed. It is a full-screen ad that allows users to like, share, comment, and shoot videos with the sameTikTok sound.

Brand Takeover Ads

These ads are full-screen ads and show three to five-second video ads when a user opens a TikTok app. Brand ads are shown on the For You page like images, videos, or Gifs with a clickable link to a landing page. Posting brand takeover ads is an effective way to increase brand awareness and drive sales in front of the right audience.

Native targeting ads on TikTok

 TopView Ads

These ads are similar to brand takeover ads. The only difference is top view ads do not cover the page once the user opens TikTok. Top View ads are 60-second full-screen videos with autoplay and sound. Posting these types of ads will increase your brand exposure on TikTok.

Branded Hashtag Ads

A branded hashtag is another famous ads feature on TikTok. In these ads, brands ask users to take video themselves performing some action with a product and post it with a defined hashtag. These ads appear on the TikTok Discover page. When a user clicks on a hashtag, they will direct a hashtag challenge page. Branded hashtag ads boost user engagement and build brand awareness among a wider audience.

Branded Effects Ads

These types of ads allow businesses to create ads with stickers, effects, filters, and lenses. These apps can last up to 10 days. It is an excellent and fun way to boost users to engage with your business.

How To Advertise On TikTok

Are you wondering how to run ads on TikTok?. It is easier than you think. Follow the below steps to add an advertising feature on TikTok.


Step 1. Create A TikTok Ads Account 

To create an ads account, visit the TikTok ads homepage and tap the “Get Started” button. Once you click the button, a form will display asking for information to set your TikTok ads account. Fill the form with the required information and tab the submit button.

Step 2: Set Up A Ads Campaign 

The campaign is the first step you should follow to create your TikTok ads. Here specify the campaign objective, name, and set the budget. The campaign objectives include video views, reach, app install, traffic, and conversions. Utilize the below steps to set up your campaign.

TikTok Ads Account Setup

a). Login to TikTok Ads Manager and click “Campaign” at the top of the page. Then tap “create,” as shown below.

b). Next, it is time to select the objective of your campaign. It signifies the action that people want to take when they see your TikTok ads. In this tab, you can see five objectives such as,

  •  Reach
  • App Installs
  • Traffic 
  • Conversions
  • Video Views

For instance, if your aim is to generate more conversion to your website, select “Conversion.” All the objectives are categorized under three main headings such as, consideration, conversion and awareness.

Step 3: Create An Ad Group 

The next step is to set up an ad group within the campaign. Use the below tips to create an ad group.

TikTok Ad Campaign

a). Choose A Ad Placement 

Ad placement is nothing but where your ad will appear on TikTok. On TikTok, you have the option to select where to place your ads or allow TikTok to choose automatic placement for your ads. Additionally, automatic placement allows the TikTok algorithm to place your ads in front of your target audience.

b). Select The Desired Creative 

Once selected the placement, enter the assets to run your ads that include the name. URLs, images, and text. Additionally, TikTok allows you to select up to 20 terms that describe your application or website in the keyword section. These keywords will be used to show up your brand to the right audience, so make sure to give related keywords.

c). TikTok Ads Targeting 

This section allows you to select the target audience or your business. It includes age, gender, location, language, interest, devices, and more. If you want to display your ads to a particular group of people, TikTok allows you to target people based on customers (list of CSV, ZIP, TXT).

Step 4: Set The Campaign Details 

In the “Budget & Schedule” section, choose the ads group budget. In this place, once again, you can select how much money you are willing to spend for the campaign.

TikTok Ads Manager

Select the dates to run your campaign or select run continuously as long you want. The dayparting menu allows you to select the particular time of the day or days of the week to show your TikTok ads. Then select billing and optimization option,

Conversion: it shows your ads to people who like to make conversion actions for your products.

Click and impression: your ads will be optimized as many clicks (cost per click)and shows (cost per mile). Finally, you can turn on or off the ‘smart optimization” option to increase conversions. 

Step 5: Create Your Ads

Finally, it is time to create your ads, upload eye-catching images and videos in horizontal or vertical formats. Additionally, TikTok offers a video creation kit with video templates that allow you to customize your image. In addition, it has more than 300 free background music options.

Create TikTok Ads

Follow the steps to create ads:

a). Enter your ad name in the column.

b). Select the ad format, ie..video or image. But in TikTok, you are only creating video ads

c). Add your ad details, including your creative media.

d). add links and text within your ads. Also, this includes profile image, call to action, display name, and website URL.

After setting up, preview your ad before publishing and make sure to add a relevant tracking link. Once you are done with your ad, click the “submit” button to complete the process.


TikTok is becoming the best advertising platform for small businesses and marketers. This is because of its high engagement rate and users’ spend time on the app. Create great content and encourage your audience to engage with your brands. I hope this definite guide will help you to start a successful marketing campaign on TikTok.

Anne Joseph
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.