If there’s one thing about search engine optimization it is the fact that it is constantly changing. The trend that worked a few months back might not be viable anymore now. In 2021, if you want to drive more traffic to your website, there is a lot more that you need to do than insert the right keywords into your content.
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Following are some of the important trends that you need to be mindful of in 2021.
Enhanced Voice Search
Yes, you heard it right. People are always on the go now and don’t have the time to always search for individual phrases or terms. Switching to voice search is going to make everyone’s life a lot easier, not to mention that it will affect a website’s SEO and the traffic too. So, if you want to match up to the same, integrated voice search-friendly keywords that people would likely look into. This is going to make a lot of difference in the long run.
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Content Inclined to Google’s EAT principle
If you aren’t aware, Google’s EAT principle stands for expertise, authoritativeness, and trustworthiness. So, the content that you are publishing on your platform needs to work around these three prospects without complaints. This is especially relevant and important for websites related to health, finance, and business. You can’t expect your website to rank if the content isn’t from a trustworthy or authoritative professional.
Long-form content is coming back
Although people believed that blogs and long-form content will go out of trend due to the rise in video content, things are now taking a complete U-turn. To get your website on the search engine results page, you need to focus more on long-form content with rightful data and the correct information. Blogs starting from 1200 to 1500 words will rightfully get good backlinks, not to mention that they will also have a higher chance of ranking with the right SEO practices.
Importance of featured snippets
The prospect of featured snippets on Google SERPs is here to stay and will also drive a lot to the traffic of a website. So, if you want to make it out in the big, your website needs to occupy the space around the featured snippet without any questions asked.
These are some of the SEO trends that are going to take turns in 2021. If you are still not paying attention to the rightful SEO practices, now is the time to take charge.