Nowadays, you’re either online or you don’t even exist in the eyes of the modern consumer. It’s a tough pill to swallow, but the reality is that having an online presence is the best way to improve your brand’s visibility and trustworthiness, while focusing solely on offline marketing tactics will put a big dent in your budget and deliver subpar results in the process. This is why you need to focus on improving your online presence over time in order to stay relevant in the eyes of customers and your online audience.
Fortunately, there are some tried and tested tactics that you can start using today in order to enhance your online visibility and drive traffic to your website by engaging with your audience and building an authoritative brand. Let’s put all of this into perspective and help you elevate your brand’s potential in the competitive online realm.
Shape the perception of your brand
Before you can start crafting digital marketing campaigns that involve social media management, SEO, influencers, blogging and guest posting, you first have to invest time and effort into shaping the customers’ perception of your brand. Assuming that you have already created a unique brand identity and a distinct brand style, now’s the time to improve your brand perception by tending to a few effective tactics.
Firstly, be sure to build a website that captures your brand’s personality and visual appeal. Weave your core values into the design of your site and your entire communication strategy, and be sure to use a unique tone of voice that resonates with your target demographic when you’re writing you site’s copy and all other content.
Become a social media star
Nowadays, it seems that everyone and their pet has a social media account, which means that you need to establish a presence on all relevant social media channels in order to improve your online visibility, and engage with your target demographic in a more meaningful way. Keep in mind that the modern customer wants and needs to communicate with their favorite brands in order to feel like a part of the brand’s family, so be sure to manage all of your social media accounts regularly.
You will need to post on all SM networks frequently, monitor the activity of your followers, answer all comments and resolve any problems they might have, and most importantly, you will need to communicate with your audience through direct messaging. This will help you generate quality leads, improve social media sales, and simply make your brand more relevant in the online world.
Focus heavily on SEO
It should come as no surprise that search engine optimization is the most important tactic in your digital marketing arsenal, as it serves to improve your ranking in the organic searches and thus elevate your brand’s online presence, visibility, as well as its trust factor. This is a recipe for long-term success as it allows you to generate quality leads, expand your brand’s reach, and improve sales across multiple channels.
Search engine optimization is so important that digital marketing agencies will frequently outsource SEO to a remote white label SEO company in order to meet the demands of their clients, simply because nowadays every company that has an online presence has to tend to search engine optimization in order to succeed in the long run. With that in mind, be sure to take SEO seriously, and invest in optimizing your website and blog, and of course, start building your backlink portfolio.
Guest blog and build backlinks
Building backlinks is one of those tried and tested tactics that can help you improve your trustworthiness in Google’s eyes, and drive traffic from other websites to your landing pages. It’s important to build your backlinks organically, so go ahead and reach out to prominent bloggers in your industry and check if they are willing to accept your guest blog. You will earn a sweet do-follow link that will help improve your ranking in the organic searches.
Don’t forget about mobile optimization
And finally, make sure that your website is fully optimized for handheld devices. Google prioritizes websites that utilize accelerated mobile pages, because these websites are easy to load and browse through regardless of the device or its screen size. Optimize your website for mobile, and you will appear higher in the SERPs.
Having an online presence is no longer enough to build long-term success, instead, you have to always strive to elevate your brand’s standing in the competitive online world. With that in mind, be sure to use these tips to make your brand more relevant in the eyes of your audience as well as the search engines.