The business has always been an intensely competitive arena to step in, but modern marketing makes it even more difficult. The Motley Fool noted that the USA hosts over 30 million businesses in the small-sized category, and more are made every day. With social media and the internet providing a powerful vector form marketing, it can be difficult to get a message out. However, just as the internet provides competition, so does it provide an opportunity. The key is inconsistent branding.
A starting point
A brand starts with name and design, and it’s important to get this right from the get-go. Rolling Stone note the importance of having your design and product click, and there’s wisdom in this message. Images, titling, and ‘voice’ all come together to create a brand, and the result must be cogent.
Outside help such as a naming service or design team can help you to find what makes you tick in this regard, by using expertise to help land on something that really suits the ethos of a business.
Consistency and voice
What your brand should lean in to is a ‘voice’. That’s how you communicate with customers, and it should be natural and consistent. Natural voice is absolutely crucial in modern marketing. The effectiveness of social media marketing is found through its ability to cut through the chaff and make a direct connection with consumers. It’s why influencers are so important – they make a direct connection with consumers that business marketing only dreamed of in the past.
Social justice is an increasing force for good, and it can be an inspiration for growth for a business. Entrepreneur highlight the effectiveness of social progressiveness in products – 90% of consumers say they are more likely to visit a business and use their product if they are willing to take a stand on social matters. This is not only a shrewd business move but an ethical one, too. In marketing, businesses should look to treat all customers fairly and make active efforts to bring underprivileged demographics under their banner.
Consistent branding, Natural brand voice, Progressive marketing – bringing these three principles under your overall marketing strategy will enable you to navigate the highly competitive modern world of social media and influencer led marketing strategies. This will place you and your business at the progressive forefront and ultimately encourage growth.