Have you been thinking about producing videos as part of your content marketing campaign? But how do you create video content that will deliver the message and at the same time convince clients that your brand is the one to trust?
An online video editor always proves to be useful whenever you decide to create high-quality videos for your brand marketing campaign. But they cannot do all the work for you. Choosing the right one is only the beginning. The rest will have to be carefully planned.
Video marketing, no doubt, is one of the most effective ways to communicate with your target clients. But there is more to video production than it seems. In fact, there are several rules that you need to follow in order to make the video marketing strategy work to your advantage.
After you’ve picked the right online video editor you want to use, here are the unbreakable rules when it comes to video production:
Rule 1: Get your goals straight.
Why are you creating videos? What do you want to achieve from it? Whether it is to drive more traffic into your website, increase link clicks, or simply for brand awareness, you have to determine what is the goal of your video creation.
After you’ve picked the online video editor to use, it is time to carefully plan what you want your video content to have. Remember that you are working with clients who are looking for nothing less than convenience. Instead of reading long texts online, they’d rather watch a short video clip and get the same quality content.
Simply put, you need to create video content that is not only informative but is also engaging. When it comes to brand awareness and an increase in link clicks, video marketing is indeed a good strategy to use. Even if your goal is to create more conversions, videos can help target other goals that you may have.
Consider making videos that educate, entertain, and provide a solution to the problems that your target clients may have. After all, the goal of every video creation is to produce an engaging video, good enough to be shared. Not only will it increase backlinks and website traffic, but it will also help establish your brand authority in the niche you are in.
Rule 2: Keep eye on the video length.
How long should your video production be? When using an online video editor, you can simply make cuts whenever necessary. But then again, your videos should also be the right length. How do you know you have just enough for a particular video?
The perfect time depends on the content of your video. Consider the social media platform where you intend to post it. Also, think about what you want your audience to do once they have seen the video.
For example, when you decide to post it on social media, what you will get is instant gratification. Your target audiences will share your video and you can only hope it goes viral. So if you are creating a video for social media, make sure that it is short and concise. The rule to follow is simple: Less is always more.
On average, you only have ten seconds before consumers click on the next video. You better make the first 10 seconds of your video production matter.
Rule 3: Work on video optimization.
Content optimization is a very common practice among digital marketers. But what most business owners often forget is the fact that videos should be optimized too. A huge following of various social media platforms should be used to your advantage. Video optimization, after all, is reaching prospective customers with hopes that they could find you.
When it comes to video optimization, using the right online video editor is the key. Alongside is composing just the right description for your videos. Search engines rely on the video descriptions to rank your content, that’s why you need to spend time picking the right keywords. Focus on creating engaging and unique titles, compelling meta descriptions, as well as tags.
Also, take into consideration that most clients watch videos using their mobile phones while they are on a break or commuting. This is why headlines and video titles must be carefully thought of. Overall, video SEO is essential in achieving video marketing success.
Rule 4: Be a storyteller.
While customers like to be told about the products or services they are interested in, nobody wants to feel like they’re being sold to. This is why you should consider being a video storyteller instead. Using this technique with your chosen online video editor can lead to effective marketing.
To be able to establish a good connection with your clients, you have to be able to use the video platform to create emotions, make them feel excited as if they are always at the edge of discovering something great.
Along with the storytelling technique are characters that your target clients can relate to. Tell them a story that resonates with what the customers go through. Make them feel like you understand their dilemma and you are there to provide them with solutions.
The art of storytelling can do wonders for your marketing. All you need is to come up with a good story plan that will work wonders.
Rule 5: Be critical, but optimize.
Video production is not the only process involved in video marketing. A more important aspect of it is the measuring that you have to do right after. You have to keep a critical eye on how your video survives the competition out there. Is it getting enough views?
Are you reaching the market you intend to? Being critical about the success or failure of the video you posted online will not only help you achieve success. More importantly, it can give you an idea of what you can do to improve the ranking of the future videos you plan to make.
Parting Words
An online video editor proves to be useful when you need to make changes with the videos you’ve already produced. And if you need to produce more, it’s the tool that will make you do it.
There is no doubt that the future of content marketing includes a lot of videos. So, are you producing the right video content? These five rules will guide you to the right path.
